Beauty Industry

WWP Beauty Enters Collaborative Partnership with Alder Packaging

Creates a factory direct pipeline for sustainable innovation to Alder’s expanding customer base.

August 8, 2023

Associate Editor

Alder Packaging, a provider of sustainable beauty packaging solutions, has established a collaborative partnership with the new WWP Beauty.

Reborn in 2023, the new WWP Beauty represents both WWP Suzhou and WWP Taicang manufacturing facilities led by William Jiang and recently purchased by AMPAC.

This strategic alliance creates a factory direct pipeline for sustainable innovation to Alder’s expanding customer base.

(L-R) William Jiang – CEO of the new WWP Beauty; Ayden Peters – Alder Packaging Development Manager; Tamar Gezalyan Head of West Coast Sales for Alder Packaging; Sarah Sommer- Head of Marketing and Creative for Alder Packaging; Jerome Fraillon President of Alder Packaging.

Accelerating Access to Innovation

Alder’s collaborative partnership with the new WWP Beauty aims to accelerate access to innovation within responsible packaging manufacturing. Alder has been pushing to transform the industry’s eco-consciousness and will leverage this partnership to move its customers forward.

To further support this partnership, Alder has grown its team to include Tamar Gezalyan and Anthony Montalbano heading up West Coast and East Coast sales respectively.

“We would like to respectfully announce that our company is launching this dynamic partnership with the new WWP Beauty,” stated Jerome Fraillon, CEO of Alder Packaging. “It is an immense honor to support WWP’s esteemed customers through this transition and embark on this exciting journey together. We are committed to delivering unparalleled service and environmentally-friendly packaging solutions for all ongoing and upcoming projects.”

The partnership between Alder Packaging and the new WWP Beauty represents a new chapter in the beauty industry’s sustainability journey. Together, they envision a future where beauty products and packaging align seamlessly with environmental responsibility.